Biteasy

Role: Product Designer (UI/UX)

Platform: Mobile App (iOS & Android)

Industry: Food & Restaurant Tech

Overview

Biteasy is a food ordering mobile app designed to make finding and ordering from local restaurants quick and enjoyable. I designed the end-to-end mobile experience, from restaurant discovery through checkout and order tracking, with a focus on cutting the number of steps and decisions between "I'm hungry" and "order placed."

The Goal

The goal was to build a food ordering flow that felt fast and effortless even for someone ordering on a slow connection or a short lunch break; strong discovery so people can find something they actually want quickly, a checkout that doesn't ask them to think too hard, and order tracking that removes the anxiety of "where's my food?"

The Problem

Most food ordering apps ask users to wade through long menus, unclear add-on pricing, and multi-step checkouts before they can place an order. Restaurant discovery is often just a long, undifferentiated list rather than something tailored to what someone is in the mood for, and customization for things like spice level or extras tends to be buried in small text. The result is an experience that fights the very thing people downloaded the app to avoid: friction

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The Solution

Biteasy organizes discovery around mood and context first; cuisine, price, distance, and ratings as fast filters rather than a single long list, and simplifies menu browsing with clear visual hierarchy between dish, price, and customization options. Checkout was reduced to a single screen with saved payment and delivery details, and order tracking shows a simple, honest status (confirmed, preparing, on the way, arrived) rather than a vague progress bar.

The Design Approach

I ran a competitive audit of the food delivery apps already in heavy use locally to understand where their flows broke down for users, then built personas around two key behaviors: the habitual orderer who wants speed and the explorer who wants to discover something new. From there I mapped the full ordering journey, wireframed the discovery, menu, and checkout flows, and ran usability tests focused specifically on checkout completion time and error rate, since that's the moment most likely to lose a user.

Visual Direction

The visual direction leans warm and appetite-driven; a palette built around oranges and deep reds against a clean white base, with large, high-quality food photography doing most of the persuasive work. UI elements are rounded and friendly, CTAs are bold and unambiguous, and small playful touches, like a subtle animation while an order is being prepared, add personality without slowing anything down.

Key Features

• Mood- and filter-based restaurant discovery

• Clear, visual menu customization for add-ons and preferences

• One-screen checkout with saved details

• Real-time, plain-language order tracking

• Favorites and one-tap reordering for repeat orders

  
  

The Outcome

The final prototype demonstrates a complete, polished consumer ordering flow that holds up well against established food delivery apps in the market, and it's become the case study I use to show consumer-facing, conversion-focused design thinking alongside my more operational B2B work.

Reflections & Key Takeaways

Designing Biteasy reinforced how much small copy and microcopy decisions affect trust during checkout, vague language around delivery time or fees creates hesitation even when the underlying flow is solid. I also learned to resist the urge to add "just one more" discovery filter; cutting options was almost always the better call for speed.